• مطالعات اقتصادی مرتبط با حاملهای انرژی (فسیلی، تجدیدپذیر و برق)
MohammadAli Avindeh; Bita Tabrizian; Maryam Teymourian Sefideh khan
Abstract
Foreign direct investment is one of the main manifestations of (globalization in the field of investment). Today, most economists and governments emphasize the vital importance of foreign investment. From their point of view, this issue is very important, especially in developing countries, for the formation ...
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Foreign direct investment is one of the main manifestations of (globalization in the field of investment). Today, most economists and governments emphasize the vital importance of foreign investment. From their point of view, this issue is very important, especially in developing countries, for the formation of economic growth and development flows. One of the ways by which you can increase your share in the field of attracting foreign investment and targeting this type of investment is the use of marketing techniques, especially international marketing. Foreign direct investment (FDI), which is a major form of international capital transfer, has increased significantly during the last decade as one of the results of increasing integration of the global economy. On the other hand, by examining and studying domestic and foreign articles, no research has been found that can deal with the influencing factors on attracting foreign direct investment with an emphasis on green marketing in the field of energy. Also, according to the research model, this research is considered innovation.
• مطالعات اقتصادی مرتبط با حاملهای انرژی (فسیلی، تجدیدپذیر و برق)
Mohammad Ali Avindeh; Bita Tabrizian; Maryam Teymourian Sefideh khan
Abstract
In the new century, consumer concerns about environmental accountability, which are also aligned with environmental laws, have pushed a growing number of companies to design and create environmentally friendly programs. Accordingly, this study examines how to implement a green marketing mix to sell a ...
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In the new century, consumer concerns about environmental accountability, which are also aligned with environmental laws, have pushed a growing number of companies to design and create environmentally friendly programs. Accordingly, this study examines how to implement a green marketing mix to sell a product and stay in the market. Based on this, a sample of 90 investment marketing specialists in the field of green marketing in the field of energy was randomly selected and examined according to the volume of each category. The conceptual model of the research was designed based on the combined theoretical studies of green marketing and consumer intention and based on it, questionnaires were designed and the desired data were collected. The results show that in order to research the objectives of the research, the following items should be considered in such a way that they can compete with similar types: the use of recyclable materials to produce the product to reduce environmental damage, the introduction and presentation of environmentally friendly energy in exhibitions, conferences and seminars, the use of update transportation system to distribute products in the market to do less harm to the environment, appropriate pricing of green products.
